Thursday 21 March 2013

Day One - 6% Launch day

The build up to launching project HappiJar on KickStarter was far from brief and really quite painfully eventful... BUT I don't want to talk about the tribulations - not yet anyway. Especially since today was a happy day!

I'd like to to regale you with a rather awesome first day to our 30 day KickStarter campaign which resulted in pledges totalling £1004!!

We had 3 backers, one from America who discovered our project in the Recently Launched section of the site - THANK YOU KICKSTARTER!! Another was a friend of ours who we backed recently. So a bit of you scratch my back if I scratch yours there. But, our final backer was a corporate one with a massive pledge :)

Dancing and happiness ensued.

Lessons learned
  1. Browse for other KickStarter projects before you launch. If you find any that you love, then show them some pledge love. Just like I did. I'm getting a cool reward AND they returned the favour. Nice.
  2. Search for and contact possible corporate backers EARLY. Send emails out before you hit the big green rocket button. You may not hear back from them directly, but you might just get a healthy pledge as a result. 
Roll on Day Two! 


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